Monday, March 24, 2008


Set-up: What do you get when you hire marketers straight out of law school?

Punchline: The following tagline seen today on a bottle of antibacterial hand soap:
Kills 99.9% of most of the germs that may make you sick.

Think about it for a second.

Here's what the tagline really means: "We are almost (but not quite) certain that the germs this soap manages to kill almost all of will outnumber the germs it has no effect on whatsoever, though the germs it does kill may or may not be the ones you were worried about in the first place."



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